Gartner: Mobile payments to see substantial growth
Mobile payments are gaining acceptance among consumers in North America, Japan and some countries in Western Europe, according to a new study by Gartner Inc. The company said in a news release that it expects 50 percent of consumers in mature markets will use smartphones or wearables for mobile payments by 2018.
Gartner identified three types of mobile payments or mobile wallets: smartphone or wearables-based payments; branded mobile wallets from banks or credit card providers; and branded mobile wallets from retailers such as Starbucks.
However, mobile payments relying on NFC technology (Apple Pay, Samsung Pay and Android Pay) will be limited in the short to midterm due to a lack of partnerships between retailers and financial organizations, as well as consumers seeing little value in such payments.
“Any mobile payment wallets that are tied to the device will have limited adoption and only if the device has a huge installed base,” said Annette Jump, research director at Gartner. “Instead, cloud-based solutions will have a better chance to succeed as they can reach a wider audience and can support many use cases beyond face-to-face or in-store options. Also, mobile payment and mobile wallet adoption requires a country-by-country rollout plan with an enabled payment infrastructure and agreement with major banks and retailers.”