Amazon Pay revives the Buy button craze on Instagram
Amazon is attempting to keep the social media Buy button alive via a partnership with high-end clothing retailer Moda Operandi’s Instagram posts, according to multiple media reports.
Moda shoppers that view something they want to buy on the retailer’s Instagram post can do so using their Amazon login credentials (Amazon Buy). While shoppers can’t use Amazon Buy directly in the feed, they’re directed via a link to the retailer’s Like2Buy platform to complete the purchase.
Curalate, a Philadelphia-based online marketing company, powers the platform.
Moda introduced Amazon Pay on its website last year.