Dunkin’ partners with Masterpass to expedite the coffee-n-donuts run
Dunkin’ Donuts now accepts Masterpass by Mastercard to help expedite guests’ visits to its stores by allowing quick purchase and loyalty card processing through a tap or two, according to a news release.
“Leveraging new digital payment options like Masterpass by Mastercard provides guests with another quick and convenient way to run on Dunkin’ through our mobile appand helps us continue to stand apart for an unsurpassed in-store experience,” Dunkin’ Donuts Chief Digital Officer Scott Hudler said in a news release.
In the brand’s app, customers can set up Masterpass to purchase and reload loyalty cards as fast as they can speed past store lines, using the brand’s on-the-go mobile ordering.
The Masterpass-Dunkin’ Donuts partnership is the subject also of an integrated marketing campaign starting next week on TV and online.