‘What you lookin’ at?’ Eyeball tracking adds new layer of security to bio ID
Jumio, the creator of Netverify Trusted Identity as a Service, has added eyeball tracking to Netverify biometrics capabilities. In addition to conducting a liveness check to ensure that a real person is holding a mobile device, Jumio will require users to follow an icon on the device’s screen with their eyes as it moves in a random pattern.
As more businesses and devices (i.e., mobile phones, ATMs, etc.) add biometrics capabilities such as fingerprint and iris scans, fraudsters are finding new ways to hack these technologies, Jumio said in a press release.
The company said that eyeball tracking sets the bar even higher with a verification method that hackers will find it incredibly difficult to simulate.
“Fingerprint and iris scans give consumers a false sense of security,” Philipp Pointner, vice president of products at Jumio, said in the release. “Just in May, hackers demonstrated they could beat the Samsung 8 iris scan. This is a technology arms race. The addition of eyeball tracking makes it exponentially more difficult to imitate someone you’re not, giving businesses and consumers a higher level of trust.”
“The addition of eyeball tracking makes Jumio’s Netverify the most sophisticated ID verification solution in the market,” Jumio CEO Stephen Stuut said. “As businesses increasingly rely on mobile interactions with their customers, it is critical that they have a way to meet Know Your Customer requirements, while keeping the user experience frictionless.
“Jumio seeks to both combat fraud, which can cost businesses time and money to track down and remediate, while delivering a simple, fast experience that consumers expect.”