PAI unveils new branding, positioning for next phase of growth

 In News

Payment Alliance International, the nation’s largest privately held ATM provider, is rebranding with a new logo and visual identity, and introducing new corporate positioning designed to fuel the company’s next wave of growth, according to a PAI press release.

“We’re constantly charting new frontiers and alliances to propel our business forward and advance ATM technology,” PAI President and CEO John J. Leehy III said in the release. “A refreshed and modern brand symbolizes our business strategy going forward, while accurately depicting the great confidence, knowledge and expertise of our employees nationwide.”

A sharp new spearhead logo signifies PAI leadership as an industry innovator, directly influencing the next generation of ATM solutions and services, the company said.

Rebranding efforts are underway as the Louisville, Kentucky-based company updates its sales and marketing assets, including the development of a new corporate website.

 

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