MasterCard, HERE to work on the connected car experience
MasterCard and HERE Technologies announced this week at the Consumer Electronics Show an agreement to jointly create more connected experiences for people on the move in their vehicles, according to a press release.
Under the agreement, the two companies will build on their respective digital payment and mapping technologies on services that will enable drivers to shop and buy from a car’s connected dashboard. Such services could also extend to mapping out parking spots, and paying for them.
“With more users than ever moving between different places and devices, enterprises need to work more closely together to curate experiences that put people, not things, at the center,” Hany Fam, executive vice president of enterprise partnerships for MasterCard, said in the release. “By combining our expertise and our reach, MasterCard and HERE Technologies have the opportunity to empower mobile lifestyles in the most secure, informed and inclusive way.”
The companies said they will also work to explore additional use cases such as mobility-as-a-service, demand management and location-based offerings.
“Location technology and digital payments are at the heart of how we access services in the physical world,” Alex Mendez, executive vice president and chief operating offer for HERE, said in the release. “Together they enable people, businesses and cities to deliver, and act on, valued information at the right time and location.”