Pact with Cardtronics to put Fifth Third branding on 800 Speedway ATMs
Fifth Third Bank will expand its presence in key markets by placing its brand on more than 800 Cardtronics ATMs at Speedway convenience stores throughout Ohio, Indiana and Kentucky.
These 800 Speedway locations lie within the bank’s core markets, enabling Fifth Third to quickly expand its branded customer touch points by approximately 480 ATMs in Ohio, 230 in Indiana, and 135 in Kentucky, according to a press release.
“Fifth Third understands that our customers don’t want to pay to access their own money,” Jim Sutton, director of physical distribution strategy for Fifth Third Bank, said in the release. “We always want to make banking more convenient for our customers and Cardtronics’ ATM branding program is one more way to do that.”
Cardtronics — the exclusive provider of ATM services to Speedway — will immediately begin a phased rollout of Fifth Third branding at Speedway ATMs.
“The introduction of Fifth Third-branded ATMs at select Speedway locations demonstrates the essential nature of convenient cash access as a banking service, and the importance of a bank’s brand being physically present and seen at our premium retail ATM locations,” said Brian Bailey, Cardtronics managing director for North America.
Fifth Third established its ATM services relationship with Cardtronics in 2016 by joining the company’s Allpoint ATM network.