Sharenet intros Cash at Work ATM program
Sharenet, a unit of Paramount Management Group, has announced the introduction of Cash at Work, an ATM program designed to place bank and credit union brands in the most convenient place possible for their account holders — in the break room at work.
According to a press release, Cash at Work creates an opportunity for financial institutions to place branded ATMs in offices, factories and warehouses, expanding the FI’s reach in the community and providing cardholders with greater convenience.
“In addition to an increase in brand awareness, these on-site machines promote employee safety and time management by encouraging workers to stay on site during their lunch hour and breaks,” Jorge Fernandez, Sharenet chief development and marketing officer, said in the release.
The Cash at Work solution includes a digital media topper that not only promotes the FI’s brand and products, but also can display informative messages from the hosting business to its employees, the release said.
“Sharenet leverages its industry knowledge, capital, connections, and unparalleled service to help financial institutions provide attractive and reliable access points for their cardholders,” said Carlos Siewcynski, Sharenet business development manager.
“Our new Cash at Work program opens the door for financial institutions to increase their role with local and regional employers, provide surcharge-free ATM access to accountholders, financial education and increase deposit accounts.”